iFIT
I was brought on to help iFIT create a stronger brand while also connecting all sub-brands (Nordictrack, Proform, Freeform) to their customer base. We used Frontify's platform to build our branding hub.
Logo Animation
A logo animation is meant to boost your company's brand and is essentially taking a 'static' logo, breaking it into parts, and having those parts animate together – breathing new life into the idea of logo design, and giving your digital brand toolkit more punch than ever before!
Dick's Sporting Goods
Booth
New booth design for DSG. iFIT was granted 100 doors to promote there Treadmills, Bikes, Rower and Vault on the Dick's floor space.
UX / UI
The Ask
How can iFIT increase product sales and partnership awareness when people are working out on there machines?
Research
Duration
Average workout is 30mins with high quality video that can highlight products and trainers. I'm saying from experience that I have wondered multiply times what the trainer is wearing.
Partnerships
iFIT is a great platform for other brands to promote new items that they want to showcase. More brand awareness is the key.
The
Results
Cool Down! So after every workout there is a 10 minute cool down screen which users are supposed to relax, walk, stretch etc... Data shows that people are in better moods after working out. This was a great location on all products to upsell related items to that workout or training series. ie - running workout would showcase running shoes that the trainer was wearing. Another example could be a lifting series where iFIT could push there weights etc.
Old "Cool Down" UI Screen
iFIT a 10 minutes cool down screen with no action/info
New UI with CTA
At first I wanted to have those items to be shown on every cool down but then realized not every user wants to be sold too. So I created a flashing cta where the user could choose to hit of not.
Key Areas of the User Experience
